Xsolla launches all-new direct-to-consimer publishing suite

Xsolla has launched a new direct-to-customer publishing suite.

The commerce company said the new suite offers an “all-in-one direct-to-consumer (D2C) solution designed to help developers sell and distribute their games.”

“Regardless of genre, monetization model, or stage in the game lifecycle, any game can benefit from content management, payments, LiveOps, analytics, and pre-integrated marketing tools to accelerate time to market,” Xsolla said in a press release.

Xsolla said the Publishing Suite is a modular toolkit that lets developers “achieve their unique goals” and “ensure a successful release” by engaging with players, gathering feedback, optimizing marketing strategies, and driving traffic through pre-order campaigns.

It will also maximize direct-to-consumer sales, build a multi-game publishing platform, unite players across platforms, and help developers “grow revenue with in-game and web stores.”

“With the launch of the Xsolla Publishing Suite, we’re enabling developers to overcome the challenges of direct-to-consumer sales with powerful, customizable tools,” said Berkley Egenes, chief marketing and growth officer at Xsolla.

“This solution simplifies reaching players directly, helping developers build lasting connections and drive sustainable growth.”