Threads rolls out its custom feeds tool after a quick testing phase

The battle over who will get all of X’s users now that it’s an utter cesspool continues. Threads just began rolling out its own custom feeds feature to compete with rival Bluesky. Custom feeds have long been a hallmark of Bluesky and now Threads users can get in on the action. Meta announced it was testing custom feeds just last week, so those tests must have been successful. It’s either that or they want to stall Bluesky’s continuing momentum.

Simply put, the feature allows users to pin topic-based feeds to the home screen of the app. This gives people the option to scroll through additional feeds beyond the algorithmic “for you” feed. This is a very good thing, as Thread’s current “for you” algorithm can be easily manipulated by just posting stuff like “who likes cats?” I have seen quite literally 400 posts like that in my feed, all looking for engagement. I like cats but, come on.

In any event, users can create a custom feed by searching for keywords and taping the “…” menu to get started. A feed will be created based on the keyword, though the toolset allows for more granular adjustments. For instance, users can add specific profiles to customize each feed. Threads aficionados can create up to 128 custom feeds.

Threads has one significant advantage over Bluesky when it comes to custom feeds. Making one on Bluesky is something of a process. It took me around two seconds to make a Star Trek feed on Threads.

Despite Bluesky’s continued growth, it’s still a minor player when compared to Threads. Bluesky just announced 20 million users, which is great, but Threads has more than 275 million users. Threads has also been growing by around a million users a day, according to a recent post from Instagram chief Adam Mosseri.